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Weekly Briefs
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Jul 16, 2026
Dentsu wired Meta's creator data into campaign planning. Most brands still can't measure what creators return.
Jul 7, 2026
The performance gap between the World Cup's two biggest brands is no longer a matter of opinion. It's a number.
Jul 1, 2026
Substack now gives brands actual reader behavior data before they buy: what subscribers pay to read, how often they open it, where they live.
Jun 24, 2026
The Branded Entertainment Brief — Issue #05 — Week of June 23, 2026
Jun 17, 2026
The Branded Entertainment Brief — Issue #04 — Week of June 16, 2026
Jun 16, 2026
Week of June 9, 2026 — YouTube's Creator Partnerships platform, Tribeca X's 10th year, and the widening gap in brand entertainment infrastructure.
Jun 5, 2026
Issue #02 — Week of June 2, 2026
May 28, 2026
YouTube said it out loud. Here's what brand teams should actually do with it.
May 1, 2026
From Commentary and Conversation into Practice
