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Nike Won the World Cup's Brand Battle. The Data Shows Why.

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Jul 7, 2026

Nike Won the World Cup's Brand Battle. The Data Shows Why.

The Branded Entertainment Brief — Issue #07 — Week of July 7, 2026

Jeff Hallstead
Jeff Hallstead
Substack Knows What Its Subscribers Pay For. Now It's Selling That Signal to Brands.

substack

+1

/

Jul 1, 2026

Substack Knows What Its Subscribers Pay For. Now It's Selling That Signal to Brands.

Issue #06 — Week of July 1, 2026 | The Branded Entertainment Brief

Jeff Hallstead
Jeff Hallstead
69% Can't Prove Creator ROI

/

Jul 16, 2026

69% Can't Prove Creator ROI

The Branded Entertainment Brief — Issue #08 — Week of July 14, 2026

Jeff Hallstead
Jeff Hallstead

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Substack Knows What Its Subscribers Pay For. Now It's Selling That Signal to Brands.

substack

+1

/

Jul 1, 2026

Substack Knows What Its Subscribers Pay For. Now It's Selling That Signal to Brands.

Issue #06 — Week of July 1, 2026 | The Branded Entertainment Brief

Jeff Hallstead
Jeff Hallstead
The Adidas x Oasis Campaign Won Cannes Lions. It Didn't Buy Its Way In.

/

Jun 24, 2026

The Adidas x Oasis Campaign Won Cannes Lions. It Didn't Buy Its Way In.

The Branded Entertainment Brief — Issue #05 — Week of June 23, 2026

Jeff Hallstead
Jeff Hallstead

Featured

Accenture Just Paid $500M to Turn Creator Marketing Into Enterprise Infrastructure

/

Jun 17, 2026

Accenture Just Paid $500M to Turn Creator Marketing Into Enterprise Infrastructure

The Branded Entertainment Brief — Issue #04 — Week of June 16, 2026

Jeff Hallstead
Jeff Hallstead
Netflix Just Handed Brands Amazon’s Shopping Brain

/

Jun 5, 2026

Netflix Just Handed Brands Amazon’s Shopping Brain

Issue #02 — Week of June 2, 2026

Jeff Hallstead
Jeff Hallstead
Nike Won the World Cup's Brand Battle. The Data Shows Why.

/

Jul 7, 2026

Nike Won the World Cup's Brand Battle. The Data Shows Why.

The Branded Entertainment Brief — Issue #07 — Week of July 7, 2026

Jeff Hallstead
Jeff Hallstead
Substack Knows What Its Subscribers Pay For. Now It's Selling That Signal to Brands.

substack

+1

/

Jul 1, 2026

Substack Knows What Its Subscribers Pay For. Now It's Selling That Signal to Brands.

Issue #06 — Week of July 1, 2026 | The Branded Entertainment Brief

Jeff Hallstead
Jeff Hallstead
Creators Are the New Hollywood

/

May 28, 2026

Creators Are the New Hollywood

YouTube said it out loud. Here's what brand teams should actually do with it.

Jeff Hallstead
Jeff Hallstead

Archive

69% Can't Prove Creator ROI

/

Jul 16, 2026

69% Can't Prove Creator ROI

The Branded Entertainment Brief — Issue #08 — Week of July 14, 2026

Jeff Hallstead
Jeff Hallstead
Nike Won the World Cup's Brand Battle. The Data Shows Why.

/

Jul 7, 2026

Nike Won the World Cup's Brand Battle. The Data Shows Why.

The Branded Entertainment Brief — Issue #07 — Week of July 7, 2026

Jeff Hallstead
Jeff Hallstead
Substack Knows What Its Subscribers Pay For. Now It's Selling That Signal to Brands.

substack

+1

/

Jul 1, 2026

Substack Knows What Its Subscribers Pay For. Now It's Selling That Signal to Brands.

Issue #06 — Week of July 1, 2026 | The Branded Entertainment Brief

Jeff Hallstead
Jeff Hallstead
The Adidas x Oasis Campaign Won Cannes Lions. It Didn't Buy Its Way In.

/

Jun 24, 2026

The Adidas x Oasis Campaign Won Cannes Lions. It Didn't Buy Its Way In.

The Branded Entertainment Brief — Issue #05 — Week of June 23, 2026

Jeff Hallstead
Jeff Hallstead
Accenture Just Paid $500M to Turn Creator Marketing Into Enterprise Infrastructure

/

Jun 17, 2026

Accenture Just Paid $500M to Turn Creator Marketing Into Enterprise Infrastructure

The Branded Entertainment Brief — Issue #04 — Week of June 16, 2026

Jeff Hallstead
Jeff Hallstead
YouTube Just Built the Deal Infrastructure Brands Have Been Waiting For

/

Jun 16, 2026

YouTube Just Built the Deal Infrastructure Brands Have Been Waiting For

Week of June 9, 2026 — YouTube's Creator Partnerships platform, Tribeca X's 10th year, and the widening gap in brand entertainment infrastructure.

Jeff Hallstead
Jeff Hallstead
Netflix Just Handed Brands Amazon’s Shopping Brain

/

Jun 5, 2026

Netflix Just Handed Brands Amazon’s Shopping Brain

Issue #02 — Week of June 2, 2026

Jeff Hallstead
Jeff Hallstead
Creators Are the New Hollywood

/

May 28, 2026

Creators Are the New Hollywood

YouTube said it out loud. Here's what brand teams should actually do with it.

Jeff Hallstead
Jeff Hallstead
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The business infrastructure behind branded entertainment

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