Say your boss asks what’s happening in branded entertainment in your category. Or you're scoping a content program and want to know what's been tried before you write the brief. That's what the Activation Index is for. It's a browsable record of the brand activations covered in The Branded Entertainment Brief, free to subscribers.

The brand, the property or platform the work ran on, the date, the format family, the category, the partners and talent involved, a plain description of what was actually made, and any published result with the name of whoever published it.

Below: the questions it's built to answer, how the three organizing axes work, and what it can't tell you.