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All Posts
Intelligence
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Jul 22, 2026
The play, who's running it, the platform, and the version that's working for brands of every size
Weekly Briefs
Jul 21, 2026
SharkNinja didn't guess comedy would land. It read what its next buyers already watched and bought the room they were in.
Jul 16, 2026
Dentsu wired Meta's creator data into campaign planning. Most brands still can't measure what creators return.
Jul 7, 2026
The performance gap between the World Cup's two biggest brands is no longer a matter of opinion. It's a number.
Jul 1, 2026
Substack now gives brands actual reader behavior data before they buy: what subscribers pay to read, how often they open it, where they live.
Jun 24, 2026
The Branded Entertainment Brief — Issue #05 — Week of June 23, 2026
Jun 17, 2026
The Branded Entertainment Brief — Issue #04 — Week of June 16, 2026
Jun 16, 2026
Week of June 9, 2026 — YouTube's Creator Partnerships platform, Tribeca X's 10th year, and the widening gap in brand entertainment infrastructure.
Jun 5, 2026
Issue #02 — Week of June 2, 2026
