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Weekly Briefs
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Oct 20, 2026
Christina Aguilera opened her intimate-care brand's TikTok Shop on Monday with an hourlong livestream on her account.
Oct 13, 2026
Tom Holland's beer and Robert Downey Jr.'s coffee both put their founders' Marvel films on the can this week.
Oct 6, 2026
The head of culture at poppi says KPIs stay out of the brief and its team is mostly recent grads who match its customer.
Sep 29, 2026
e.l.f. Cosmetics released a second album, Mirror Mix, and named one of its seven artists as brand ambassador.
Intelligence
Sep 24, 2026
Eight branded entertainment formats, what each one tends to do well, where each tends to fall short, and where the audience ended up when brands used them.
Sep 22, 2026
Venmo launched a microdrama on TikTok called The Group, built around its own Groups feature.
Sep 15, 2026
Dior and A24 signed a two-year partnership across film, theater and live events on September 10.
Sep 8, 2026
SET Active opened its Coastline launch party to anyone who walked in, then sold $3.5 million online in 24 hours.
Sep 3, 2026
A free, browsable index of brand activations in entertainment, sorted by category and format family, with the source of every reported result named.
