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Weekly Briefs
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Sep 8, 2026
SET Active opened its Coastline launch party to anyone who walked in, then sold $3.5 million online in 24 hours.
Intelligence
Sep 3, 2026
A free, browsable index of brand activations in entertainment, sorted by category and format family, with the source of every reported result named.
Sep 1, 2026
Maybelline ran seven placements in "Love Island," from the villa Glam Room to the show's own app.
Aug 25, 2026
Gap Inc. named Justin Breton vice president of development on Monday, its third entertainment hire this year.
Aug 18, 2026
Ava Lee, the creator behind Glow With Ava, put her own beauty snack brand on Target shelves nationwide on Sunday.
Aug 11, 2026
Jim Beam opened its 200-year-old Kentucky distillery to creators this week as a working production space.
Aug 4, 2026
Xfinity built its own reality series this week, and three separate data sets explain why that works.
Jul 28, 2026
Kraft Heinz entered Disney's world because the two brands are already welcome at every family’s dinner table.
Jul 25, 2026
A free tracker to log what you paid creators, what got made, and what it actually returned.
