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I provide digital media advisory services for brands, social enterprises and media companies
Sep 8, 2026
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6 min read
SET Active opened its Coastline launch party to anyone who walked in, then sold $3.5 million online in 24 hours.
Sep 3, 2026
2 min read
A free, browsable index of brand activations in entertainment, sorted by category and format family, with the source of every reported result named.
Sep 1, 2026
7 min read
Maybelline ran seven placements in "Love Island," from the villa Glam Room to the show's own app.
Aug 25, 2026
Gap Inc. named Justin Breton vice president of development on Monday, its third entertainment hire this year.
Aug 18, 2026
9 min read
Ava Lee, the creator behind Glow With Ava, put her own beauty snack brand on Target shelves nationwide on Sunday.
Aug 11, 2026
10 min read
Jim Beam opened its 200-year-old Kentucky distillery to creators this week as a working production space.
Aug 4, 2026
Xfinity built its own reality series this week, and three separate data sets explain why that works.
Jul 28, 2026
Kraft Heinz entered Disney's world because the two brands are already welcome at every family’s dinner table.
Jul 25, 2026
1 min read
A free tracker to log what you paid creators, what got made, and what it actually returned.
Jul 21, 2026
SharkNinja didn't guess comedy would land. It read what its next buyers already watched and bought the room they were in.
Jul 16, 2026
8 min read
Dentsu wired Meta's creator data into campaign planning. Most brands still can't measure what creators return.
Jul 7, 2026
The performance gap between the World Cup's two biggest brands is no longer a matter of opinion. It's a number.
Jul 1, 2026
3 min read
Substack now gives brands actual reader behavior data before they buy: what subscribers pay to read, how often they open it, where they live.
Jun 24, 2026
The Branded Entertainment Brief — Issue #05 — Week of June 23, 2026
Jun 17, 2026
The Branded Entertainment Brief — Issue #04 — Week of June 16, 2026
Jun 16, 2026
Week of June 9, 2026 — YouTube's Creator Partnerships platform, Tribeca X's 10th year, and the widening gap in brand entertainment infrastructure.
Jun 5, 2026
Issue #02 — Week of June 2, 2026
May 28, 2026
YouTube said it out loud. Here's what brand teams should actually do with it.
May 1, 2026
4 min read
From Commentary and Conversation into Practice
Apr 2, 2026
The Experience Economy and life before Social Media
